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Writer's pictureGregory Frye

13 Brutal Truths About Strategy




Why is your biz struggling? Here are 13 brutal truths about strategy:


1.) Most business leaders have CRITICAL misconceptions about how strategy really works…


2.) Strategy requires you to ask difficult questions and make tough, integrated choices.


3.) Strategy includes factors beyond your control (customers, markets).


4.) Planning is NOT strategy, but managers prefer planning because it is more comfortable and includes factors you control (costs).


5.) You can't have a great marketing strategy in the absence of an overall great business strategy.


6.) Strategy is a creative process, yet creatives are typically NOT included in strategic discussions.


7.) Strategic decision-making requires trade-offs – including the potential to divest from current capabilities.


8.) Hyper-focus on operational efficiency is a race to the bottom.


9.) Strategic fit and continuity must consider the company as a whole.


10.) Strategy requires ongoing input and communication from key team members, who may not always agree.


11.) Imitating your competitors is the opposite of strategy.


12.) Most strategic tools and frameworks don't offer meaningful guidance in strategic thinking and decision-making.


13.) The only guarantee with strategy is that you're doomed without one.




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