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What Is Narrative Intelligence and Why Does It Matter?

Writer's picture: Gregory FryeGregory Frye
Narrative intelligence is the most underdeveloped concept in business.
Narrative intelligence is the most underdeveloped concept in business.

Narrative Intelligence is the skill of recognizing, shaping, and adapting the stories that influence decisions and outcomes. It empowers leaders to simplify complexity, align stakeholders, and drive meaningful change by connecting insights to action. In a world shaped by narratives, this ability is critical for clarity, adaptability, and transformative growth.

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